Founders & scale-ups
You’re building something that matters. I help you find focus, shape momentum and turn strategy into traction.
01Marketing leader & consultant
Good marketing
isn’t magic.
It’s a recipe.
Most brands already have the ingredients. What breaks is execution: strategies that sound great in the boardroom fall apart in the real world.
Hello, I’m Venice Asourmatzian.
I help in-house teams, fast-scaling brands and agencies under pressure turn brand, content, social and creator marketing into growth, as a fractional marketing lead, strategic advisor or project partner.
I’ve shipped campaigns that change culture and hit targets for Mars, eBay, TUI and Bayer.
02Who I work with
Built for teams with ambition
and a lot on their plate.
Brand & marketing teams
You’re juggling a lot. I bring clarity to what’s next, align the moving pieces and make the work land harder.
Agencies & creative partners
You need a strategist who gets the brief, and elevates it. I plug in seamlessly and make it sharper.
03How I help
Services, made to move.
Positioning, go-to-market, and the plan that follows.
Diagnosis before tactics. We define who you’re for, what you stand for and what you’ll say no to, then turn it into a plan your team can actually run, whether you’re launching something new or expanding into new markets.
- Brand positioning & audience definition
- Go-to-market plans for launches & market expansion
- Marketing strategy & channel prioritisation
- Messaging frameworks & distinctive brand assets
Social, creators, partnerships, and the system behind them.
I help brands compete for attention in social-first feeds. Where your brand shows up in culture, and what it says when it gets there: across social, creators, partnerships and your own channels, built as a repeatable system rather than a lucky streak.
- Content strategy, pillars & editorial cadence
- Creator & partnership programmes, brief to post
- Channel playbooks your team can run without you
- Copy and formats that sound like a person, not a brand
One big idea, a thousand small executions.
Campaigns that travel across channels, formats and markets: a single organising idea, translated into every size of execution, with the follow-through most campaigns forget.
- Campaign concept & creative direction
- Cross-channel and cross-market rollout planning
- Launch moments, partnerships & amplification
- Post-campaign review: what to repeat, what to retire, which metrics to focus on
The teams, processes and tools that scale without chaos.
The unglamorous machinery that makes good work repeatable: who does what, in which tool, by when, so growth doesn’t mean mess.
- Team design, roles & ways of working
- Workflow, tooling & approval processes that don’t strangle creativity
- Agency & freelancer operating models
- Measurement and reporting you’ll actually read
The future of marketing, social, community-led growth and the creator economy.
Engaging keynotes, panel moderation and event hosting, from intimate corporate sessions to global industry conferences. Talks and training that trade buzzwords for evidence, for teams that want capability and stages that want substance with energy.
- Keynotes for conferences & brand events
- Panel moderation & event hosting
- Team training & hands-on workshops
- Leadership sessions: what’s changing in social & why it matters
04About Venice
A strategist for
the messy middle.
I’m a marketing consultant and advisor, recognised by Campaign Media and WARC, who turns content, social, partnerships and creators into growth drivers.
For 12+ years I’ve worked at agency groups Publicis and WPP, and directly with Mars, Bayer and H&H Group, building billion-dollar brands and helping teams turn attention into measurable business outcomes across FMCG, beauty, food, wellness, travel and tech.
That means every channel that matters: from TV, OOH and retail media to creators, partnerships, product placements and celebrity endorsements, and everything in between.
My work lives in the messy middle between strategy and execution: building ideas, operating models and ways of working that help teams move faster and show up consistently.
The future belongs to brands that move at culture speed and aren’t afraid to try new things. I help them get there.
05The right ingredients
We’ll make good work together if…
Tick each one that sounds like your team. Five out of five? That’s a match.
It’s a match.
Sounds like we’d make good work together. Tell me what’s on your plate.
06Case studies
Real momentum.
A snapshot of recent work.
01 eBay
Reframing pre-loved fashion with Love Island
Co-led the strategy positioning eBay as Love Island’s official pre-loved fashion partner, shifting the narrative from fast to circular.
Selected outcomes
700% rise in searches · 935% increase in pre-loved mentions · 32.4% partnership recall · award-winning work.
02 TUI
Embedding TUI in culture through The World Cook
Co-led the strategy and production ecosystem for an Amazon Prime cooking series, reframing TUI as a year-round experiences brand.
Selected outcomes
Highest ROI across TUI media spend that year · 93.4% viewer approval · 10% increase in purchase intent.
03 Patch
Rebuilding cultural relevance for Patch
Rebuilt the content system around expertise, inspiration and personality, uniting creators, community and performance.
Selected outcomes
149.7% increase in organic views · 35% uplift in watch time · 527% uplift in tracked social revenue month-on-month.
04 Mars
Reimagining social across Mars Snacking
Built a social-first operating model across a complex European portfolio, clarifying narratives and accelerating culturally relevant work.
What changed
One social-first operating model across a complex European portfolio, clearer narratives across brands, and reactive approvals fast enough to join cultural moments while they still mattered.
05 Zesty Paws
Launching Zesty Paws across Europe
Led go-to-market across four European markets, spanning compliant messaging, ecommerce, creators and team build.
What changed
A launch across four European markets, with compliant messaging, ecommerce, a creator programme, TikTok Shop and an in-market team built from scratch.
Scroll case files
07Experience
Good company,
kept.
Trusted by household names, challenger brands, and the agencies that build them.
Scroll logos
08Testimonials
What people say about working with me.
Drag, swipe or use the arrow keys to read the notes.
Fabio RuffetVice President, Brands & Content, Mars“Venice did a fantastic job while working in our social & creators team at Mars Snacking. Self initiative, persuasion, dedication and flair all on display daily to move projects forward and quality upwards. I am sure Venice will be very successful whatever she decides to do next.”
Phill Jaremczenko-DyeRegional Director, Mars“Venice brought a creative eye, a wealth of social-first thinking and a ‘can do’ attitude. Her knowledge and passion shine through at all times.”
George FatourosSenior Executive, Bayer“A strategic, results-driven leader who connects content, media and technology to drive real business impact.”
Allison WinerSenior PR & Social Media Manager, H&H Group“Her creativity, leadership and organisational skills made every collaboration seamless. She brings a unique energy to every conversation.”
Natasha Trewin MarshallContent Director, Billion Dollar Boy“Professional and enthusiastic, with thorough research and data-driven strategy that was fresh thinking and creative.”
Joyce Ella DoddDirector, Learning & Development, Publicis Media“Top talent. Passionate, driven, and always a pleasure to work with.”
Julia KraderBusiness Partner, Bayer“Knowledgeable, supportive and forward-thinking, with a strong sense of accountability and a creative, analytical mindset.”
Annie KolatsisSocial Media Lead, Mars“Having someone who just gets it makes all the difference, and Venice was that person time and again. Her standards are sky-high, her attention to detail is second to none, and her drive to do great work is relentless. She raises the standard while making the day-to-day better for everyone around her.”
Craig McLeod FawcettBrand & Content Manager, Mars“Her knowledge of social is broad and insightful, and her contributions add great value. Venice is reliable, collaborative and driven by high standards. She’s also lots of fun.”
Drag the cards
09Let’s connect
Got a project simmering?
Tell me what’s on your plate. We’ll work out the right recipe together.
Privacy noticeBack to top ↑